Developing meaningful campaigns
…bringing order from chaos, while strengthening internal culture. Empathic, level-headed manager who calmly navigates difficult personalities and high-stress situations. Skilled at unifying diverse teams, detecting growth opportunities, streamlining productivity and engaging customer base to achieve transformational change. Identifies & communicates meaningful DE&I stories to nurture connection and deepen relationships.
- change management
- communications planning & strategy
- media relations
- c-suite media training
- special events
- stakeholder and/or data analysis
- synchronizes targeted online marketing, social media & advertising campaigns
Photo by Mike Hipple.
Photo by Mike Hipple.
I have a punchy journalistic writing style and a keen eye for design. This helps attract eyeballs, get clicks, and ensure that primary messages don’t get lost.
My long-term trusted relationships with producer/reporters at Seattle-based print/TV affiliate & radio stations and many national media outlets garnering hundreds of earned media hits.
Results include:
- 3-Year LGBTQ+ membership recruitment goal achieved during turbulent leadership change. 20% increase in ticket pricing and fundraising goals during same period (high profile nonprofit serving LGBTQ+)
- 20% increase in subscriptions & deeper customer engagement through social media channels over a 3-year period (largest Pacific Northwest theater company)
- Increased audience attendance from 50% to 80% capacity (various nonprofit arts orgs)
- 200% increase in social media followers (international dance festival)
Volunteer Experience & Interests
- Covid-19 Emergency Relief Funding and Survey Results – Arts Orgs & Artists
Communications Outreach – 2020 – present
Seattle Office of Arts & Culture, ArtsFund, King County Creative, Artist’s Trust, 4 Culture
- Seattle Girl’s Choir
Board Member / Treasurer 2015- 2021
- Seattle Cultural Accessibility Consortium
Advisory Board Member / Marketing Committee Lead 2020- present
Photo by Mike Hipple.
I am personally and professionally committed to supporting the Washington state artistic community. When I’m not attending an arts event or volunteering my time, I can be found painting watercolor, cooking a new Spanish dish, tending to my growing houseplant collection or reading the latest updates on high-profile art heist investigations, including the 13 pieces stolen from Boston’s Isabella Stewart Gardner Museum.
